Recently, as some of you may know, I had a re-brand of myself. Previously I worked under the name ‘Ezie Designs’ and you can read a little more about that profile here. I felt that this name did not really represent me and also many other designers referred to me as ‘Ezie’, a nickname I’d rather not have!  I changed from Ezie Designs to my real name, Euan MacKenzie. Basically I felt this option would result in a far more professional look and I now feel that it worked.

My goals for the logo of my new design profile were to make it simple, strong, bold and memorable. I wasn’t hugely fussed about whether or not people would understand what the logo meant. For example, a monogram that looked nothing like my initials, as long as people would easily recognize the symbol after seeing it.

Here are a few other concepts that were made before reaching the final concept..

Here is the final logo.

The logo is made up of my initials E and M. They are formed in a cross shape to represent the Saltire in the Scottish flag.

Thanks for reading.