Here I will share some information about my personal logo and reveal a little about the logo design process behind the ‘Ezie’ logo.

Before I began work on creating my logo I had to come up with a name that would be used for years to come as my freelance designer profile. I wanted something catchy, strong and ultimately original to reflect my work.

The solution for this was a play on my real name: Euan Mackenzie. I took my first name intial and combined it with the last three letters of my surname: E-zie.

I felt this was a good solution as it is a word that does not exist making it unique and original.

At first I decided to call my freelance business ‘Ezie Designs’, however after a few months in use I felt that it was not strong enough and also the ‘Designs’ part brought down the uniqueness of it as so many designers end thier identity with ‘Designs’

I then opted for a slight re-brand, if you will, to just ‘Ezie’. This felt far more unique and ‘punchy’

Logo design

Throughout the logo design process I mainly developed one idea. This was using the E and the Z in the name as the icon. The reason for this is simply because saying these two letters together results in a very similar sound to ‘ezie’.

Here are a few sketches before arriving to the final idea. By sketching out concepts I combined the ‘Z’ with the ‘E’ so that it looked like both a single ‘E’ as well as an ‘E’ and a ‘Z’.

Here are some typography experiments before arriving at my final typeface. All of these fonts are custom made and all but the bottom right are inspired by the shape of the icon.

This is how the logo and the final typeface are lined up alongside eachother.

Final: